SEO optimization of the site: how to optimize the site and why it will be more profitable to order it
Full Optimize the Site of the resource even at the stage of its development is a harsh reality that entrepreneurs face today. Such a need is due to competition because the fact that the site has been attracting customers for more than 10 years no longer means anything. Such a resource is easily bypassed by online stores created yesterday, but why is this happening? It’s all about optimization and competent advertising. Leave it to ecommerce website development in dubai, for the best result.
The old-timers of online trade, sites that have been helping their owners sell goods and provide services for many years. It was designed when SEO optimization was treated indifferently, and the promotion of turnkey online stores was not yet so popular.
For a website or online store, the development of which you are just planning to start. To be able to bring the desired result and traffic indicators, you need to optimize all its components, and for this, you will need:
1. Optimize the Site with Optimization of the structure
Qualitative optimization of the structure of your online store assumes that you will study the resources of your direct competitors in search of solutions that you can use on your site. This way, it will be much easier for you to understand which optimization methods work in your chosen niche, and which will turn out to be just a waste of time.
Moreover, in addition to researching optimize the site, you can also see what structure your competitors use. Contact ecommerce website development in dubai if the resources of your competitors are quite popular and occupy good positions in search engine results. Then you should think about using a similar block for collecting information. A similar catalog structure and everything that can theoretically help you achieve the desired result.
2. Analysis of key queries to optimize the Site
When designing the structure, you need to come up with a name for each section of the catalog and other elements of your future online store. Promoting an online store from scratch involves a detailed study of your potential customers’ queries and the creation of a semantic core. Which will not only help you to appear more often in the search results of your customers. But will also have a positive effect on the position of your resource within the search engine.
When planning to promote a turnkey online store, be very careful about creating a semantic core. Because its quality will largely determine whether you will be able to achieve the desired results or all your efforts will be in vain.
3. Product catalog and its optimization
Creating an online store is usually a conscious decision. And by the time you start developing the resource with ecommerce website development in dubai. You already have at least a minimum number of products that you plan to promote in the future. When developing a product catalog, pay attention to the names of categories, filters, and the products themselves. For the products from your catalog to appear more often in the search results. You need to use keywords from the semantic core you created and organically introduce them into the name categories. Subcategories and products that you plan to sell.
In this way, you can get additional traffic from users whose search queries will match the keywords embedded in the product names and categories of your online store. This is one of the most effective methods of catalog optimization. But it will require a lot of time, because on average. Several hundred thousand search queries can be used in the semantic core for online stores. You should select the most relevant ones for your online store pages and use them when creating descriptions of product cards, site sections, and all elements where they can be used.
4. URL optimization
To increase the chances of your resource for effective promotion and somewhat simplify the task of Google search robots. You should create a correct, understandable URL for the system. If the site address you create is unreadable for Google’s search algorithms or is too complex to scan and index. This process may take you much longer than you planned. On average, when using an incorrectly formatted address. The indexing of a resource can take from 3 weeks to several months. Such long indexing can negatively affect both the turnover of your online store and its optimization. Until your site is indexed, the keywords you used. As well as all optimization in general, will not bring any results.
It is worth considering that if the indexing of your site is very delayed. The keywords you used may lose their relevance. In this case, you will either have to completely rewrite the content on your resource in order to catch up with current queries – or be content with the results that the “keys” you have will bring.
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